an introduction to who i am & why

vernaculaar structure at vance birthplace - weaverville,nc.

hi, my name is olivia. i am the designer behind studio wideman, and this space, my perspective, is where i explore the ideas, theories, and my thoughts of what is important to help shape the world of design. the quiet details, the typologies, and the visual languages that define places and give meaning to form.

i believe in theory.

i’ve always been drawn to design. design is not only looks - but the feeling you get when in the space. for six years, i’ve studied architecture, theory, and the intention behind the built environment. i am creating my brand to help bridge the gap between theory and successful, expressive design.

i believe in vernacular.

vernacular /vərˈnæk.jə.lər/

the typologies and characteristics which make a place a place.

a home should respond to its environment… the landscape, the culture, the mundane day to day. vernacular is honest. vernacular is the most authentic response to a context.

sustainability /suh-stey-nuh-bil-uh-tee/

the study of practices that provide reciprocity between us and the environment.

education is important to me. i believe in ethics, clariity and discipline. in the world of design - these are all crutial aspects. my intention with my perspective is to share all i have learned, question what i have learned, and use that outcome to create more thoughtful intention within design.

i thank you for joining me and supporting me in this space is where i continue the work of learning, questioning, and shaping a more thoughtful approach to design.